About Event

Ka-ching is an economics festival organised by the Sarla Anil Modi School of Economics. The word 'Ka-ching' derives its name from the quintessential sound of jingling coins when a cash register is opened.
The festival is a symbol of success and comprises of a unique bag of exhilarating events. The events are a contrivance of SAMSOE students, centered on the interests of the youth along with riveting themes to make it an altogether delightful experience. Ka-ching adds to its nature, an element of professionalism by creating a simulated corporate environment wherever required. Despite the innovative touch we’ve added to each event, our main objective remains to incorporate the basic principles of economics and management to make them more challenging and competitive.