State Level Marketing Seminar 2018

The theme of the seminar is Green Marketing and sustainable success. Green marketing is part of the new marketing approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment. It is the marketing of products that are presumed to be environmentally preferable to others and incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Consumers are increasingly becoming concerned about the environment and various issues related to it at the global level. This change has encouraged many organizations to respond with 'environment' friendly products. Therefore Green Marketing is perceived as an opportunity by many organizations to achieve their long term goals and sustainability. To explore the opportunities and challenges of green marketing associated with Technological perspective, rural business, contribution towards corporate governance and social responsibility in Indian Market, XIBA initiates to organize this State level seminar on ’Green Marketing and Sustainable Success’. The seminar discusses on the various initiatives taken in the Indian context by various organizations, corporate and Government of India. The discussions/ deliberations of the seminar will reveal “Green Marketing is gaining importance in India fostering sustainable Success.”

9.30 AM - Inauguration

10.00 AM - Plenary Session I
"Green Marketing- A tool for Sustainability"
Speaker: Rev.Dr. C. Joe Arun SJ
Director,
St.Joseph's Institute of Management(JIM), Trichy.

11.00 AM - Plenary Session II
"Green Marketing- The way to Green Economy"
Speaker: Dr.Vidya Suresh,
Associate Professor (Economics), Thiagarajar School of Management(TSM), Madurai.

12.00 PM - Panel Discussion

1.00 PM - Lunch

2.00 PM - "Green Marketing and its influence on buying behaviour of Consumers" Speaker- Dr.A.Xavier Mahimairaj Professor & Head, Dept of Commerce, Loyola College, Chennai.

3.00 PM - "Green Marketing and Eco Marketing of Organic food and sales"
Speaker: Mr.Samarasam Platosen,
Managing Director,
Zuwa Organic Farms Pvt Ltd., Hosur.

4.00 PM - Tea

4.30 PM - Valediction

1) Rev.Dr. C. Joe Arun SJ
Director,
St.Joseph's Institute of Management(JIM), Trichy.
2) Dr.Vidya Suresh,
Associate Professor (Economics), Thiagarajar School of Management(TSM), Madurai.
3) Dr.A.Xavier Mahimairaj
Professor & Head, Dept of Commerce,
Loyola College, Chennai.
4) Mr.Samarasam Platosen,
Managing Director,
Zuwa Organic Farms Pvt Ltd., Hosur.

8.02.2018

From Chennai To Tirunelveli
By Road : 615 Km (383.00 miles)
By Train : 650 Km (404.00 miles)
From Madurai To Tirunelveli
By Road : 157 Km (98.00 miles)
By Train : 157 Km (98.00 miles)
From Tutucorin To Tirunelveli
By Road : 54 Km (33.00 miles)
By Train : 48 Km (30.00 miles)