BEGIN:VCALENDAR VERSION:2.0 PRODID:-//KnowAFest//Campus Events//EN BEGIN:VEVENT UID:eventsphere-51257@www.knowafest.com DTSTAMP:20261008T144422Z DTSTART:20180223T183000Z DTEND:20180224T182959Z SUMMARY:State Level Marketing Seminar 2018 LOCATION:Xavier Institute of Business Administration\, Tirunelveli DESCRIPTION:

The theme of the seminar is Green Marketing and sustainable success. Green marketing is part of the new marketing approaches which see k to address the lack of fit between marketing as it is currently practice d and the ecological and social realities of the wider marketing environme nt. It is the marketing of products that are presumed to be environmentall y preferable to others and incorporates a broad range of activities\, incl uding product modification\, changes to the production process\, sustainab le packaging\, as well as modifying advertising. Consumers are increasingl y becoming concerned about the environment and various issues related to i t at the global level. This change has encouraged many organizations to re spond with 'environment' friendly products. Therefore Green Marketing is p erceived as an opportunity by many organizations to achieve their long ter m goals and sustainability. To explore the opportunities and challenges of green marketing associated with Technological perspective\, rural busines s\, contribution towards corporate governance and social responsibility in Indian Market\, XIBA initiates to organize this State level seminar on ’Green Marketing and Sustainable Success’. The seminar discusses on th e various initiatives taken in the Indian context by various organizations \, corporate and Government of India. The discussions/ deliberations of th e seminar will reveal “Green Marketing is gaining importance in India fo stering sustainable Success.”

URL:https://www.knowafest.com/state-level-marketing-seminar-2018 END:VEVENT END:VCALENDAR