National Seminar on EMERGING TRENDS IN MARKETING

Objectives Of The Seminar
- To Provide A Special Forum To Present And Discuss Research Papers On Contemporary Trends In Practices Of Marketing In The 21st Century.
- To Facilitate Exchange Of Practice Based Knowledge Among Academicians And Corporate Professionals On A Single Platform And To Review Changes In Process And Practices In The Domain Of Marketing..
- It Will Provide A Platform For Disseminating Of New Research Findings And Techniques In Marketing..
- Facilitate Interaction Between The Practitioners And Academicians To Identify Areas To Work Together And Develop Avenues For Research.

Seminar Theme
Indian Economy Is Being Described As One In Transition To A Global Economy. The Field Of Marketing Has Recently Witnessed An Exciting Period Of Change And Growth. Globalization Has Brought About A Sea Change In The Way Business Is Conducted. Businesses Are Expanding Their Footprints Across Borders, Using Technology As A Game Changer. Over The Past Few Years The Access To And Content Of The Internet Has Greatly Expanded Making Managerial Information Increasingly Available To Customers, Investors And Managers. Today Green Marketing Emphasizes Protecting The Environment Via Producing And Disposing Of Environment Friendly Products. Marketers Are Required Not Only To Live Up To The Global Standards, But Their Standards Of Legal And Ethical Behavior Is Under Scrutiny. The Seminar Is To Address The Multi Dimensional Approach To Emerging Trends In Marketing.

Registration

Corporate Participants 2000
For Academicians 1000
For Students/Scholars 500
In Absentia 2000

The Registration Fee Covers The Certificate, Conference Kit, CD Of The Conference
Proceedings, Lunch Etc. Accommodation AND Travel Are Not Included.

Payment Details
1.Registration Fee May Be Sent As Demand Draft Drawn In Favour Of Principal, GITAM Institute Of Management, Payable At Visakhapatnam.
2. Registration Fee May Be Paid In Cash At The Venue.

Call for Papers
Original papers in the different subthemes in the area of marketing are invited on the following sub-themes.
• Digital/Web Marketing.
• Advertising/ marketing communication issues
• Product /Service for future Markets •
• Marketing research and research methodologies
• International and cross-cultural marketing
• Legal & Ethical Issues in Marketing
• CRM/e-CRM
Any other topic to the related subject can also be presented
Social Media Marketing.
Branding
Green Marketing
Rural Marketing
Health & Tourism Marketing
Celebrity Endorsement
Guidelines for Abstract Submission
Selection of papers for presentation will be based on review of abstracts. Abstracts must include a clear indication of the purpose of study, research method, major results and implications. Length 250-300 words. Keywords 4 or 5 Author details including e-mail and contact telephone number must be provided. Abstracts will be peer reviewed and those abstracts approved by the reviewers will only be accepted. Abstracts are to be sent as ‘word’ file attachment to marketing.gim@gitam.in on or before 20th November, 2012.
Full Papers
Full Papers with a size of 4000-5000 words should be submitted as ‘word’ file before 30th December, 2012. Preferred Font: Anal / Times New Roman, Font Size 12, Spacing: 1.5 The first page of the paper must contain the title, names of the author / co-authors, email address and contact details. Margins:
Top & Bottom 1.25”; Left! Right: 1.5”Follow APA style.

Publication
Abstracts of all accepted papers will be published as conference proceedings and select articles may be published in GITAM Journal of Management after due review.

Last Date for submission of Abstracts:7 Dec 2012
Last Date for Full Length Papers with PPTs :3 January 2013
Acceptance of Full Length Papers : 10 January 2013
Last Date for Registration : 25 January 2013

GITAM INSTITUTE OF MANAGEMENT, GITAM University, Rushikonda, Visakhapatnam.