MAXI Fair 2014

The Marketing Association of XLRI, or MAXI as it fondly known, is the oldest committee on campus. Started over forty years ago, MAXI’s mandate is simple – popularise the field of Marketing at XLRI. This is achieved through a mixture of competitive events, talks, interaction sessions, conferences and of course, the world-renowned MAXI Fair. It is often said that Marketing is something that needs to be experienced rather than studied, and MAXI uses this as one of its guiding principles. All events conducted by MAXI are designed to give students a deep, working insight into what Marketing is really about. MAXI is possibly the best-known and most respected committee, both within and outside XLRI. This standing is a result of constant innovation – be it in the more famous form of MAXI Fair, or other initiatives like Mindscapes – India’s first seminar on the applications of Behavioural Research in Marketing.

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