About Event

The pace at which Digital Marketing is expanding it's horizon every day makes it crucial for businesses to indulge in brand promotion, marketing and enhance their reach and presence in the online medium. In such a scenario, it becomes imperative to have the accurate knowledge and experience of marketing tools and the proper know-how of their efficient and effective implementation for business growth.
This programme is designed for all participants from a beginners stand point and will address the nuances of digital marketing. This will also enable the participant to understand and explore the fundamentals of Digital marketing and web based marketing to leverage the technology in reaching out to his potential customers. The primary objective behind designing this program is to acquaint the participants with the major online advertising approaches and be able to understand and assess them, and be a valuable advisor to companies about search ranking improvements. The participants will gain exposure to several data analytical techniques for better managerial decision making and learn the fundamentals of running search ad campaigns and interpreting their results. This course will provide you with an analytical and theoretical structure to understand the emerging world of Digital Marketing and will help in learning systematic decision making based on powerful proven analytical techniques. The purpose is to understand digital marketing and build skills, knowledge and confidence in undertaking analysis. The training program will help the faculty gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing, Google Analytics and much more.