National e-Conference on CSR Impetus: Rural Development and Sustainable Growth in India 2020

Corporate Social Responsibility is the loyalty of businesses to contribute the sustainable economic growth by working with employees, their families, the local community and the society at large to develop their lives in a way that are good for business and development. Our economy is developing speedily, corporate sector is going globalized and liberalization leading to fabulous change in Industries, Information Technology & Service sector. Accelerating the rural development and making it as fast as in these sectors are neglected. Benefiting to 35% of the total population, already developed and above poverty line cannot be considered as an important yardstick of development. The problem of hunger, ignorance, ill health, high mortality rate and illiteracy are most seen in rural India. Though there is no shortage of supply of material resources, India has potential to meet challenge in rural areas but the shortcoming in our planning systems is the main reason for the affliction of rural people. Moreover the efforts of the government may not be sufficient to offer basic service to its resident. It is being 
internationally felt that progress and development of the society is not only the responsibility of the Government alone, but more stakeholders need to be roped to achieve the development Goal. This conference makes an attempt to explore corporate social responsibility (CSR) practices followed by the corporate houses and its impact on the Rural Development in India.

SUB THEMES
 Rural Women Empowerment
 Rural Entrepreneurship
 Technology Transfer and Management
 Educational Skill Building
 Health and Sanitation
 Agri Business Development
 Rural Product Promotion
 Financial Assistance to Rural Livelihood
 Approaches to Implementing CSR
 Drivers of Ongoing Commitment
 Corporate Identity and Ethics
 CSR and Accountability
 Partnering with Stakeholders
 Leadership Capabilities and Competencies
 Organizational Challenges and Limitations
 Legal Challenges Involved in CSR Compliance

SUB THEMES
 Rural Women Empowerment
 Rural Entrepreneurship
 Technology Transfer and Management
 Educational Skill Building
 Health and Sanitation
 Agri Business Development
 Rural Product Promotion
 Financial Assistance to Rural Livelihood
 Approaches to Implementing CSR
 Drivers of Ongoing Commitment
 Corporate Identity and Ethics
 CSR and Accountability
 Partnering with Stakeholders
 Leadership Capabilities and Competencies
 Organizational Challenges and Limitations
 Legal Challenges Involved in CSR Compliance

GUIDELINES FOR PAPER SUBMISSION
Author(s) are advised to download the abstract format from the following Google
drive link.
https://drive.google.com/file/d/1ldb3TW6iCQqNYWfGL_wxM3bglTnWtXO
R/view?usp=sharing
Note: Author(s) details should be mentioned clearly. No changes will be
entertained.

DATES TO BE REMEMBER
Abstract Submission : 10.11.2020
Full Length Paper Submission : 20.11.2020
Intimation of Acceptance : 27.11.2020
Last date for payment : 30.11.2020

REGITRATION FEE
 Rs.150/- per Paper.
 Maximum of 4 Authors per Paper will be allowed.
 Registration Fee Includes Conference e-Certificate, e-Proceedings with
ISBN.

REGISTRATION LINK
https://forms.gle/r7HMzcyohFsfeiFt9
REGISTRATION FEE PAYMENT
Name : MBA Association, Nandha College of Technology
Account Number : 907035977
IFSC Code : IDIB000T137
Bank Name : Indian Bank
Branch Name : Thottani

Vaikkalmedu Bus Stop, Erode - Perundurai Main Road, Pitchandampalayam (PO), Erode - 638 052. Erode Dt. Tamil Nadu. India.