Mock Press Conference 2024

Introduction:
Welcome to the Mock Press Conference Challenge, an event simulating real-world crisis management scenarios for PR and business professionals.
It is divided into two parts: Brands & Companies, and World Organizations.
Provides a platform for showcasing crisis management skills in a press conference setting.

Event Overview:
They are designed to test PR professionals' ability to handle unexpected challenges in a press conference
Each participating World Organization will have a 10-minute slot for media questioning

Participants:
List of participating World Organizations, including WHO, UN, WTO, World Bank, and Greenpeace India
Key leaders like the Director-General, President, and Executive Director represent each organization

Judging Criteria:
Communication Skills: Ability to convey messages clearly and effectively
Crisis Management: Capacity to handle unexpected situations and questions
Overall Presentation: Professionalism and engagement with the audience

Conclusion:
Invites professionals to participate and showcase excellence in crisis management.
Promises an insightful and entertaining experience for all involved.

In MOCK PRESS CONFERENCE, one along with their team can participate either as a brand/company or as a world organisation.
The world organisation or the brand will be provided by our team after the registration process.
NOTE: who in the team will play what role(PR officer, PR representative, Media) depends on the team themselves.
The event structure is as follows:
Event Structure [For companies]
Participants - PR Officer [1], Media Representative [2], Organization Representatives [(Founder, CEO, CFO, etc) 2 or 3]
Before the commencement of each press conference, the host for the event will introduce the company/organization.
1. Opening Statement (1 minute): The PR officer will deliver a new policy/product launch to set the stage for the brand's conference.
2. Media Q&A (6 minutes): Media representatives will cross-question the brand's new policy/product, testing the PR officer’s and company representatives’ communication skills and crisis management abilities.
3. International Market Crisis (3 minutes): A sudden announcement of an international market crisis will challenge the participants to think on their feet and address potential impacts on their brand and the market as a whole.
4. Closing Statement (1 minute): The PR officer will wrap up the conference, summarizing key points and leaving a lasting impression on the audience.

Event Structure For World Organizations
Participants - PR Officer [1], Media Representative [2], Organization Representatives [(Director, Secretary, Deputy Secretary, etc.) 2 or 3]
Before the commencement of each press conference, the host for the event will introduce the organization.
1. Opening Statement (1 minute): The PR officer will deliver a new policy to set the stage for the brand's conference.
2. Media Q&A (8 minutes): Media representatives will cross-question the organization’s new policy, testing the PR officer’s and organizational representatives’ communication skills and crisis management abilities.
3. Closing Statement (1 minute): The PR officer will wrap up the conference, summarizing key points and leaving a lasting impression on the audience.

Renowned Industrialists from Confederational of Indian Industries (CII) and Young Indians (Yi)

10th MARCH 2024

Individual registration: Rs.250
Team of 4: Rs.399
Team of 5-6: Rs.649
NOTE: In case of individual registration, you will be teamed with 3-4 other people who have applied as an individual since the team size varies from 4 to 6 participants in each team; you all can then decide upon the roles you all wish to play.

Jagannath International Management School, MOR Pocket 105, Kalkaji, New Delhi-110019