Mercato-The Marketing Haat

“Mercato” – The Marketing Haat, as it is more popularly known, is an innovative tool for conducting market research and consumer behavior pioneered by JIM. The fair is organized, supervised and conducted by – the Marketing Club of JIM. Active participation from the residents of Delhi NCR, who lovingly refer to the fair as “Mercato” – The Marketing Haat and makes the initiative not only the biggest event in the JIM calendar but the biggest marketing event in the country organized by a student body. The event is scheduled to be held on 18th October 2014, Saturday from 2 pm onwards in Jaipuria Institute of Management, Vasundhara, Ghaziabad. Slated to be the best in class in years to come, “Mercato” – The Marketing Haat is aiming at creating an aspirational value for every student at JIM and helping the MBA students to develop selling, marketing/branding and motivational skills.

Various product categories like Food, Fashion, Eco- Friendly products, Kids items, Handicrafts, Corporate Gifts, Games, and lots more will be covered with a whole bunch of entertainment through Live Band/Dance/Musical Performances, running Management/Business Quizzes, Kids Drawing Competition, Bumper Prize etc.

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