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Insight 2013
Hosted by IIM Ahmedabad
Follow organizationDate28 Sep 201312:00 AM IST
LocationAhmedabadOffline
EntryPaidExternal registration
MANAGEMENT EVENTS
MEET YOUR MOMENT.
MEET YOUR MOMENT.
About the event
INSIGHT is the Marketing conclave and oldest event of IIM Ahmedabad. Over the past 25 years, INSIGHT has successfully established itself as the defining marketing conclave that brings corporates, B-school students, academia and consumers together to promote marketing. INSIGHT has emerged as a solution provider for corporates through innovative Marketing Research conducted in a fair drawing huge local audience. It also features a wide range of events that test the mettle of top B-School brains, and seminars by eminent speakers which dissect the latest developments in marketing.
Events & highlights
Bone of Contention: An all India Marketing Debate to explore the marketing acumen that the bright young management students possess and their depth of knowledge of the marketing world.
Wizards of Barter: The Flagship Event of insight 2013, the event focuses on Marketing Strategy and how well teams respond to competitor moves. The event gives teams a chance to step into the shoes of a top management firm and design its go-to-market strategy
Music2Go- The Marketing Simulation Game: An Online marketing simulation where students across the country compete to identify the factors behind product choices, understand the subtle consumer demand, make critical marketing decisions and witness the outcome live.
Reality Bites: The event tests the marketing skills and practical knowledge of the participants by letting them run a retail store for one day.
Swadesh4U: Bringing Bharat to India: An all-India event which ignites the fire in the young managers and gives them the opportunity to revive the dying art and products of our country.
Social Hysteria: The event provides an opportunity to marketing enthusiasts, inclined towards exploring innovative methods of marketing, to bring out their creativity with online marketing strategies.
Meet the organizer
The decade following independence in 1947 was witness to a surge of innovative ideas to build a fledgling independent nation into a model democratic state committed to growth with equity. The establishment of the Indian Institute of Management Ahmedabad (IIMA) was the outcome of one such innovative initiative. Led by space scientist Dr. Vikram Sarabhai and an eminent industrialist and philanthropist Shri Kasturbhai Lalbhai, and proactively supported by the then Chief Minister of Gujarat, Dr. Jivraj Mehta, a group of enlightened individuals set up IIMA in 1961. This group ably wove together a coalition of five actors - the governments at the centre and the state, local industrialists, the Ford Foundation and the Harvard Business School, to establish the foundations of the Institute. IIMA was set up as an institution that would be managed by a Society, the IIMA Society, created under the Societies Act. The Institute was to be run by a Board of Governors, constituted by the IIMA Society; the Board would have representation from all the relevant constituencies so as to reflect the multifarious needs of a developing nation. IIMA was therefore conceived as a Board-managed institution, free from the exclusive control of any one constituency. Thus, operational freedom is an integral part of the DNA of IIMA. IIMA has been consistently ranked as the premier management school in the country by several national agencies. IIMA programmes are also ranked highly in several international rankings. In 2008, IIMA became the first management school in the country to be awarded EQUIS (European Quality Improvement System) accreditation by the EFMD (European Foundation for Management Development).
Explore IIM Ahmedabad ↗Event type details
Marketing Conclave
Guests
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