BEGIN:VCALENDAR VERSION:2.0 PRODID:-//KnowAFest//Campus Events//EN BEGIN:VEVENT UID:eventsphere-42824@www.knowafest.com DTSTAMP:20261008T162441Z DTSTART:20141112T183000Z DTEND:20141115T182959Z SUMMARY:Gordian Knot LOCATION:IIM Indore\, Indore DESCRIPTION:

Gordian Knot 2014 is the flagship marketing event of IRIS wh ich tests the intelligence and acumen of marketing enthusiasts through var ious rounds conceptualised around different concepts in relation to sales\ , advertising\, merchandising and strategy. It derives its name from a fa ble of Phrygian Gordium associated with Alexander the Great. Metaphor ically it represents an intractable problem that can be solved only by thi nking outside the box. Hence the legend of Gordian knot is totally apt in representing what our event stands to achieve.
\nIt consists of diffe rent layers of online and off-line rounds. The prelims are conducted onlin e in form of quizzes and competitions during the initial phase. The on-cam pus rounds are ideated in a manner so that they quiz the marketing insight s of the participants while ensuring that the teams are enjoying as they t oy with marketing constructs. The team of three\, which collectively has t he capability to overcome all the meticulously crafted tasks with perfect execution\, is the one that would emerge as the winner.
\nIn a nutsh ell Gordian Knot is a carnival that celebrates the fight between the most brilliant and insightful minds as we push their innovation forward to rede fine marketing as we move on every year.
\nWe shall not reveal more\, Gordian Knot has always been a mystery… you unravel once you reach Plan et-I !!!Be a part of the most dynamic event at Iris\, IIM Indore...

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