The Google Online Marketing Challenge is an exciting opportu nity for students to experience and create online marketing campaigns usin g Google AdWords and Google+. Over 50\,000 students and professors from al most 100 countries have participated in the past 5 years.
With a $25 0 budget provided by Google\, students develop and run an online advertisi ng campaign for a business or non-profit organization over a three week pe riod. The teams that develop and communicate the most successful campaigns win awesome prizes\, including a trip to Google for the students and thei r professor. Students also have the opportunity to participate in the opti onal Google+ Social Media Marketing Award by maintaining a Google+ Page fo r their clients over a six week period.
The Challenge is open to stu dent teams of three to six members\, regardless of their majors. All stude nts must register under a verified professor/instructor at a higher educat ion institution. Visit Discover GOMC to learn more about the Challenge and how to participate.
Competition Process:
For more details on
each of the steps\, please refer to the sections on the left side of this
page.
\nStep 1: Register for the Challenge. Professors register for t
he Challenge and are verified by Google. Students form teams of 3-6 member
s and appoint a team campaign. The team captain then registers under the v
erified professor\, who in turn confirms each student team by clicking a v
erification link sent via email after the team registers. See Registration
for more information.
\nStep 2: Create and Link AdWords Account. Onc
e the professor has received a notification email and has verified the stu
dent team\, the team can enter in the Customer ID (CID) of the AdWords acc
ount that the team creates at adwords.google.com.
\nStep 3: Select a
Business. The team along with its professor should identify a client busin
ess or non-profit organization. See Selecting a Business for more details.
\nStep 4: Learn about AdWords and the Client. Review the Educational
Resources and Digital Marketing Course. Student teams meet with the busin
ess or non-profit organization and determine the campaign goals and strate
gy\, which is then included in the Pre-Campaign Report.
\nStep 5: Upl
oad Pre-Campaign Reports and Credit AdWords Account. Once the student team
s have uploaded their Pre-Campaign Reports\, student teams request crediti
ng within the dashboard. We will then verify and credit the associated AdW
ords account with US$250.
\nStep 6: Run Campaign. You may run your ca
mpaign over any three consecutive weeks from February 12\, 2013 to June 14
\, 2013.
\nStep 7: Write and Submit Post-Campaign Report/Impact State
ment. Your report must be submitted within four weeks of your AdWords camp
aign ending\, but no later than June 14\, 2013. If you chose a non-profit
organization and wish to be eligible for the Social Impact Award\, you mus
t append an Impact Statement to your report.
\nStep 8: Google+ Social
Media Marketing Award (Optional). Student teams that wish to be eligible
for the Google+ Social Media Marketing Award should work with their busine
ss or non-profit to create and maintain a Google+ page (along with the AdW
ords campaign) for six consecutive weeks between February 12 and June 14\,
2013. See Running a Campaign for more information.
\nStep 9: Judging
and Awards. Google and a panel of independent academics from all over the
world select the winning teams based on the success of their campaign and
the quality of their competition reports. Winners will be announced to al
l participants in August 2013.
PRIZE DETAILS
\nAdWords Awards\nGlobal Winners
\nRegional Winners
\nGoogle+ Social Media M
arketing Award Winners
\nSocial Impact Award Winners
Winning te
ams will also receive the following donations for their partners:
\n1
st place - $15\,000 donation to the non-profit partner
\n2nd place -
$10\,000 donation to the non-profit partner
\n3nd place - $5\,000 don
ation to the non-profit partner
All winners and their professors wil l be provided with personalized certificate of appreciation noting their s tatus as a prize winner in the Competition.
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