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DTSTAMP:20261008T124654Z
DTSTART:20210807T183000Z
DTEND:20210821T182959Z
SUMMARY:12th National Marketing Conclave 2021
LOCATION:KIIT School of Management\, Bhubaneswar
DESCRIPTION:<p>FEST DESCRIPTION :<br />\nHuman Face of Marketing in the Dat
 a Driven Era<br />\n<br />\nThis present era is an era of bountiful data c
 hurned into information through analytics and whipped-out insight. Markete
 rs need to soul-search whether these so-called marketing<br />\ninsights a
 re befitting to the core value of marketing function as organizations are 
 not exclusively created for its customer but with a broader purpose to ser
 ve mankind. As in most cases marketing research mines consumer data so the
  possibility of not looking at non-user data is very high. Invariably with
 <br />\nhis short-sightedness we lose the focus on human beings.<br />\nFu
 rther\, marketers tend to forget the human side of the consumers in this t
 ouchless product and service delivery phase due to the pandemic control pr
 otocol. Bur marketers need to adopt this new reality and behave like a mar
 keting-oriented organization full of human-like qualities. Business organi
 zations must promote human-centric marketing approaches which treat consum
 ers as real human beings\, not a reference number or consumer ID.<br />\nT
 he concept of human-centric marketing which gained momentum during the glo
 bal pandemic and restriction on human contact is a natural outgrowth of cu
 stomer-centric marketing and product-centric marketing with the evolution 
 of marketing from sales since the decade 1980 onwards.<br />\nIn human-cen
 tric marketing\, marketers approach customers as complete human beings wit
 h minds\, hearts\, and spirits. In human-centric marketing\, marketers ful
 fill not only customers' functional and emotional needs but also address t
 heir latent anxieties and desires. In this era of artificial intelligence 
 and robotics\, sometimes consumers are feared to lose their own identity. 
 This deepest uncovered<br />\nanxieties of consumers may be tapped well by
  adopting well-defined human-centric approaches touching their body\, mind
 \, and soul with well-articulated value propositions by human-to-human con
 nection\, not a machine to human artificial interaction.</p>
URL:https://www.knowafest.com/12th-national-marketing-conclave-2021
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